WSL One Ocean by World Surf League

Vic Rojo

Completed work

Brand Designer

Creative Director

Illustrator

Adobe Suite

Figma

Procreate

Sports

Speak Up for the Ocean In partnership with the World Surf League and WSL One Ocean

To honor World Ocean Day, we joined forces with the World Surf League (WSL) and its WSL One Ocean initiative to launch "Speak Up for the Ocean" — a global campaign dedicated to protecting and preserving our one shared ocean for future generations.

This campaign called on fans, athletes, creators, and partners around the world to share their stories and sustainability efforts across social media using the hashtags #WSLOneOcean and #SpeakUpForTheOcean. By amplifying these voices, WSL aimed to inspire meaningful conversations, highlight actionable ocean-positive change, and unite a global community of surfers, ocean lovers, and environmental advocates under a common cause.

At the heart of the campaign was a creator-focused branding pack, featuring bold, dynamic templates designed to empower content creators and storytellers to craft compelling, visually cohesive messages.

Creative & Design Direction Vic Rojo Graphic Design Vic Rojo / Mon Llerena / Danny Crossley / Santiago Roldan Illustration Vic Rojo / Danny Crossley

"Speak Up for the Ocean" was more than a campaign — it was a movement to celebrate and protect the ocean we all share, through the collective power of storytelling and community.

We invited to audience to record themselves doing a sustainable action. Big or small, we want to see it all. Post their video to their socials, tag @WSL and @WSLOneOcean, and use the hashtag #WSLOneOcean We wanted to celebrate all the people, communities, and initiatives who are collectively protecting our one ocean.