Salta Empanadas | Branding
Vic Rojo
Salta Empanadas
A gourmet snack,
to break with everyday routine.
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Is a take away restaurant of Empanadas Salteñas in New York.
Their audience consists of busy people in Manhattan who love good food but struggle to find time for a proper lunch.
Salta encourages people to take a break and indulge in these amazing gourmet snacks.
With sophisticated layouts and a broad, bold color palette, we strike a balance between the elegance of the gourmet food world and the informality of the snacking universe. We draw inspiration from the cultural heritage of Salta, an Argentine province, to create beautiful patterns and symbols.
Creative Director: Vic Rojo
Brand Designer: Vic Rojo
Client: The Food Agency
Creative Direction: Victoria Rojo
Design & Illustration: Victoria Rojo
Agency: The Food Agency
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Posted Jul 4, 2025
Gourmet Salteña empanadas for busy NYC lives, bold design, sunny Salta roots, and a stylish break from the rush.
Likes
9
Views
33
Timeline
Aug 8, 2022 - Nov 11, 2022
