NOMAD: Logo & Brand Identity Design

Branding, Social Media Templates, Digital Assets, Print Media

2020

Ascend Consultancy is a leading business consultancy dedicated to transforming organizations through cutting-edge corporate training and talent development. For their vision behind Nomad, Ascend sought to create an innovative platform that empowers graduates to upskill and connect with local industry leaders. Their goal was to develop a gamified recruitment platform that not only attracts Gen Z talent but also resonates with corporate partners, including major FMCG brands. To reflect this dynamic and forward-thinking approach, Ascend required a modern and adaptable visual identity - one that speaks to both the energetic spirit of young professionals and the professional expectations of corporate stakeholders.

The logo was designed to embody a sense of global accessibility, while also incorporating key elements of a nomadic lifestyle. The color palette strikes a balance between vibrant, attention-grabbing tones and a professional edge, ensuring the brand appeals to both young talent and industry recruiters. Nomad's refreshed visual identity successfully set it apart in the competitive gamified recruitment space, earning the trust of prominent companies like PepsiCo, Coca-Cola, and Nestle for their recruitment initiatives.