Web3 Pak: Branding, UI/UX, Social Media

Jawad Khan

Creative Direction, Branding, Social Media Templates, Digital Assets, Print Media

2024

With Web3 Pak having multiple stakeholders and remote contractors, their visual identity was all over the place, including their website, but especially their social media. The primary issue was the lack of a cohesive style guide that designers and developers could use. They needed a comprehensive and cohesive brand identity that they could lay as a foundation for all content creators.

After establishing a refreshed and unified brand identity, we implemented the new identity throughout all different touchpoints, both print and digital. Everything from ID card lanyards, to social media posts. The results we a cohesive visual identity and style guide that served as a template for all content creators, designers, and developers. This not only improved the visual outlook of the brand but a library of digital assets and design templates improved their content production time y 30%.