BFCM Email Campaign for Culbia

Oge Alamata

Oge Alamata

This is a Black Friday promotional email for Culbia (fashion/accessories brand) that works well for BFCM because of its key Elements: Urgent countdown timer: Creates FOMO with days/hours/minutes/seconds ticking down
Clear discount: "Up to 50% off sitewide" - simple, bold offer
Curated product showcase: Features 4 hero products ("Pieces Worth the Hype") with bullet points highlighting key benefits
Shop by category: Enables quick navigation to different product types Social proof: Customer testimonial adds credibility
Multiple CTAs: "Shop the Sale," individual product buttons, "Start Shopping" Why it works for BFCM:
Urgency + scarcity: Countdown timer drives immediate action during the high-stakes sale period.
Reduces decision fatigue: Curates "best of" products instead of overwhelming shoppers.
Mobile-optimized: Clean layout works on any device during peak mobile shopping.
Clear value prop: Emphasizes this is the moment ("Your Culbia Moment is Now").
Easy conversion path: Multiple entry points to shop reduce friction. Perfect execution for capturing BFCM revenue with urgency-driven, visually compelling design.
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Posted Nov 24, 2025

Created a Black Friday email for Culbia with urgency and clear offers.