This is a Black Friday promotional email for Culbia (fashion/accessories brand) that works well for BFCM because of its key Elements:
Urgent countdown timer: Creates FOMO with days/hours/minutes/seconds ticking down
Clear discount: "Up to 50% off sitewide" - simple, bold offer
Curated product showcase: Features 4 hero products ("Pieces Worth the Hype") with bullet points highlighting key benefits
Shop by category: Enables quick navigation to different product types
Social proof: Customer testimonial adds credibility
Multiple CTAs: "Shop the Sale," individual product buttons, "Start Shopping"
Why it works for BFCM:
Urgency + scarcity: Countdown timer drives immediate action during the high-stakes sale period.