Post purchase email for Mane Hair Food

Education-focused: Explains how to take the product (3 tablets daily with food) and what's inside (30 active ingredients, biotin, zinc, selenium, collagen support)

Results timeline: Sets realistic expectations with a 6+ month roadmap showing when customers will see improvements (fuller/stronger hair by month 2, glow by month 3, new growth by month 4+)

Visual proof: Uses lifestyle photos to demonstrate effectiveness

Momentum maintenance: Encourages reordering and consistency with clear CTAs Why it works:

Reduces buyer's remorse by reinforcing the purchase decision with science-backed benefits.

Prevents drop-off by educating on proper usage immediately.

Manages expectations (results take time) so customers don't quit early.

Creates a routine/habit around the product.

Drives repurchase by showing the full journey requires continued use. This type of email significantly boosts retention by ensuring customers actually use the product correctly and stick with it long enough to see results.