EMAIL 1: "You've Just Manned Up" (Order Confirmation) Purpose: Build immediate trust and remove buyer's remorse ▪︎ Confirms order with tracking ▪︎ Welcomes customer to the brand ▪︎ Shows simple order timeline (Confirmed → Processing → Shipped → Delivered) ▪︎ Introduces the 3-step routine (Shower → Day → Night) ▪︎ Establishes brand community with social proof EMAIL 2: "Skincare That Fits Your Routine Purpose: Educate on proper product usage to maximize results ▪︎ Provides detailed how-to instructions for each product ▪︎ Removes confusion and overthinking ▪︎ Sets realistic expectations with results timeline (Day 1 → Week 2 → Week 4 → Ongoing) ▪︎ Emphasizes consistency as key to success ▪︎ Drives engagement with tips and Instagram follow EMAIL 3: "Here's What Happens When You Stay Consistent" Purpose: Build social proof and encourage repurchase through testimonials ▪︎ Showcases before/after transformations ▪︎ Features authentic customer reviews and 5-star ratings ▪︎ Reinforces the simple formula: 3 Products → 1 Routine → Lifetime Confidence ▪︎ Introduces restocking CTA and referral program ▪︎ Builds community with #ManUpRoutine UGC campaign EMAIL 4: "Thank You For Choosing Man Up Purpose: Request reviews and open next-purchase opportunity ▪︎ Thanks customer and asks for feedback ▪︎ Makes leaving a review quick and easy ("Takes 1 Minute") ▪︎Reminds about running low on product ▪︎ Highlights loyalty benefits (free shipping, subscribe & save 20%) Overall Flow Strategy: Trust → Education → Social Proof → Loyalty & Repurchase