Susan Khalje Couture is known for it's educational couture sewing videos and high end sewing goods, but the original webpage design did not showcase the brand's identity and objective which was a problem.
This is a responsive redesign of a video product page
The Problem
The original webpage designs were default templates from the Shopify theme. The main problem with the default template is that the product pages only has two main columns that creates an unbalanced look to the webpage when one column have less content.
This is the original design of a video product page
The Redesign
The new design is more consistent with the brand's classy and elegant aesthetic. The pages have more subsections to organize information and has hierarchy.
The landing page of the redesign
A video product page of the redesign
The SKC: Sewing Club page of the redesign
You can view the live website here: https://susankhalje.com/
2022
