SitZip Landing Page Optimization

Project Title: SitZip — Landing Page Fixes & Optimization

Tagline: Refining the digital launch pad for a health tech app that turns any desk bike into a smart fitness tracker.

SitZip is a Netherlands-based health tech startup that built a companion app for desk bikes. Their sensor connects to any desk bike and tracks speed, distance, and calories — solving the motivation problem that causes most desk bike owners to eventually stop pedaling.

SitZip came to me with an existing Framer landing page that had structural and visual issues affecting user experience and conversions. I was brought on to identify problem areas and implement targeted fixes and edits to tighten the page before launch.

The landing page was live but underperforming. Several layout inconsistencies, responsive breakpoints, and content flow issues were creating friction for visitors. Elements weren't aligning correctly across devices, the visual hierarchy needed sharpening, and certain sections weren't guiding the user toward the core actions — downloading the app or purchasing a subscription.

I audited the existing page and implemented a series of focused fixes and refinements across the entire layout. This included correcting responsive breakpoints so the page rendered cleanly on mobile, tablet, and desktop, adjusting spacing, alignment, and visual hierarchy to improve readability and flow, tightening the content structure so each section transitions naturally into the next, refining CTA placement and styling to make primary actions more prominent, fixing inconsistencies across the pricing table, feature sections, and FAQ layout, and polishing micro-interactions and hover states for a more cohesive feel.

The goal wasn't a redesign — it was making what already existed work harder and look sharper.

Landing page audit and problem identification. Layout and responsive fixes across all breakpoints. Visual hierarchy and spacing refinements. CTA optimization. Content flow and section structure adjustments. Built and delivered in Framer.

A cleaner, more polished landing page that removes friction from the user journey and presents SitZip's product with the clarity it deserves — ready for launch.