Carnage Clothing Store

CARNAGE CLOTHING STORE

Challenge: Carnage, a leading Sri Lankan active and lifestyle clothing brand, needed a digital storefront that matched its bold, modern identity and could support its rapid growth from an online-only operation to a flagship physical store. The client sought a visually striking, user-friendly e-commerce platform to showcase their extensive product range, drive conversions, and solidify their brand among fitness and lifestyle enthusiasts.

Solution: Leveraging Framer, the project delivered a dynamic, modern website featuring clean layouts, bold design elements, and responsive, interactive animations. The site was designed to reflect Carnage’s energetic brand ethos while providing a seamless shopping experience across devices. The implementation focused on intuitive navigation, engaging product displays, and performance optimization to handle high traffic and conversions. The design approach emphasized visual storytelling and ease of use, ensuring customers could easily browse, discover, and purchase from Carnage’s diverse collections.

Results:

Enhanced user engagement through dynamic animations and responsive elements, leading to improved session durations and lower bounce rates.

Streamlined shopping experience contributed to increased conversion rates and higher average order values.

The site played a significant role in supporting the successful launch of Carnage’s first flagship retail store and expanding its digital footprint.

Strengthened brand perception as a premium, trendsetting activewear label among both fitness communities and lifestyle shoppers.

Technologies: Framer, Figma, Frameship

Features:

Responsive design for seamless experience across mobile and desktop

Dynamic animations and transitions to enhance visual appeal

Clean, modular layouts for easy navigation and product discovery

Data-driven UX/UI elements to optimize user flow and conversion

Integration of e-commerce best practices for product showcasing and checkout1