HubSpot Website Design

When I took on the HubSpot Growth site, the challenge was to create an online presence that felt as dynamic and forward-thinking as the software itself. HubSpot offers robust tools for scaling businesses, but the old landing page didn’t spark the ambition and clarity their audience craves. The navigation was clunky, conversion paths weren’t obvious, and lead capture forms felt more like afterthoughts than real engagement tools. My mission? Build a high-energy, growth-focused site that removes friction, captures leads, and feels effortless to use—all while showing off the best of what modern Framer design can do.

I owned every design and UX decision as the Framer lead:

Partnered with the client to map user journeys and pain points, especially around conversion and mobile experience.

Reimagined the visual identity using bold graphics, playful scroll animations, and clear guideposts for every call-to-action.

Built out dynamic CMS collections so the marketing team could easily update case studies, testimonials, and resources, keeping the site as fresh as their latest wins.

Integrated HubSpot forms directly into the site—think: frictionless lead collection that pipes straight into the CRM.

Leveraged real-time collaboration in Framer to get immediate client feedback and iterate quickly.

CMS Collections: Empowered the client to manage blog posts, team entries, and testimonials without developer input.

Auto-Layout & Responsive Breakpoints: Ensured every element snapped perfectly across desktop, tablet, and mobile.

Scroll Animations & Micro-Interactions: Used Framer’s animation libraries to keep users engaged with subtle movement and hover states.

SEO & Performance Tools: Built-in SEO checks and image optimization for lightning-fast load times and discoverability.

Team Editing & Real-Time Preview: Fast handoffs and collaborative polishing before launch.

The Challenge For businesses exploring powerful CRM and growth solutions, HubSpot stands as a global leader. However, distilling its myriad features and benefits into a web experience that is both approachable for newcomers and sophisticated for seasoned marketers can pose several challenges:

Demystifying workflows: Clearly communicating HubSpot’s suite of marketing, sales, and service tools in language that resonates with diverse audiences.

Building authority and trust: Positioning HubSpot’s platform as a reliable foundation for scalable growth.

Showcasing integration and efficiency: Highlighting how HubSpot streamlines business operations in comparison to traditional workflows or fragmented SaaS stacks.

Driving conversions: Motivating visitors to start a free trial, book a demo, or learn more about HubSpot’s product ecosystem.

Elevating the user experience: Delivering intuitive navigation, modern UI elements, and effortless responsiveness across devices.

Our design process for the HubSpot Growth website prioritized clarity, engagement, and a modern visual language, fully utilizing Framer’s dynamic web capabilities.

Clarifying the Value Proposition: We thoroughly researched HubSpot’s platform and user personas to extract key value messages—unified marketing automation, robust CRM analytics, and seamless integration with popular business tools.

Strategic Information Architecture: The site structure guides users through a logical, confidence-building progression:

Immersive Visual Design: Modern gradients, elegant typography, and meaningful microinteractions create a sense of innovation and accessibility. Subtle 3D accents and motion elements, harnessed through Framer, elevate the site’s credibility and engagement.

Conversion Optimization: Persistent CTAs, a compelling hero section, and prominent demo request buttons channel visitors toward meaningful action without friction.

The HubSpot Growth website is a testament to our ability to translate complex SaaS offerings into engaging, conversion-focused digital experiences. The site:

Reaches a broader audience: Jargon-free explanations and approachable design invite users of all skill levels.

Drives measurable engagement: Strong, visible CTAs boost demo signups and free trial conversions.

Strengthens brand authority: The design aligns perfectly with HubSpot’s innovative and trustworthy brand.

Demonstrates technical artistry: The seamless blend of Framer's design system with advanced interactive features sets this site apart in the SaaS landscape.

This project exemplifies our holistic approach—blending human-centric UI/UX, meticulous content strategy, and the state-of-the-art capabilities of Framer to create robust web products for leading technology brands. We are proud to empower HubSpot with a site that both inspires and converts, setting a new standard for CRM-focused growth platforms.