Anomai set out to disrupt the AI and tech landscape with a platform that needed a digital presence as innovative as its mission. The challenge was clear: how do you communicate advanced AI capabilities and complex technology in a way that feels accessible, visually stunning, and conversion-focused? The Anomai website needed to bridge the gap between technical depth and user-friendly storytelling, turning sophisticated features into an engaging narrative that resonates with both enterprise clients and curious newcomers.
Results & Metrics
Increased average time-on-site by 38% within the first month, showing users were exploring more content and features.
Boosted demo requests by 22% after launch, thanks to streamlined navigation and compelling calls-to-action.
Achieved a 96+ Lighthouse performance score, ensuring a fast, accessible experience across devices.
My Role & Contributions
As the lead designer and Framer developer, I handled the project from concept to launch:
Led UX research to understand Anomai’s target audience and pain points.
Designed high-fidelity UI mockups, focusing on clarity, hierarchy, and visual storytelling.
Developed the site in Framer, building custom interactive sections, smooth animations, and responsive layouts for desktop, tablet, and mobile.
Integrated a CMS for easy updates to case studies, blog posts, and team bios.
Crafted all on-site copy and collaborated closely with the Anomai team to refine messaging.
Provided a detailed handover guide and training to empower the client to manage their site independently.
Technologies & Framer Features Utilized
Framer: Used Framer’s visual development tools for rapid prototyping, custom animations, and direct publishing.
Responsive Design: Leveraged Stacks, Grids, and adaptive breakpoints for flawless performance across all devices.
CMS Collections: Enabled dynamic updates for portfolio, blog, and team sections without developer input.
Micro-interactions & Animations: Added scroll-based reveals, hover effects, and smooth transitions to keep users engaged.
SEO Optimization: Structured content with semantic tags and meta data for strong search engine visibility.
Performance & Accessibility: Prioritized fast load times, high contrast, and keyboard navigation for an inclusive experience.
Client Testimonial
“The Anomai website exceeded our expectations in every way. It’s visually striking, easy to navigate, and perfectly communicates our value to both technical and non-technical audiences. We saw an immediate uptick in demo requests and positive feedback from partners. Working with Malan was seamless—highly recommended for anyone looking to make a bold digital statement.”
— AnomAI Team