The insurance wars are getting more intense every day as we keep seeing more insurance providers enter the market with improved products and more brokers and online aggregator sites that make it easier to compare quotes and buy from the comfort of your home. Pairing that with major life events such as COVID, the glooming recession, and global conflicts, the world of insurance has been top of mind for people from all walks of life. Our client challenged us to accelerate their lead generation process by niching down on key affinity groups in specific geographic locations.

Through data-driven attribution and a paid media strategy that constantly optimized assets and targeting to the most in-demand affinity groups, constantly adjusting tCPA to ensure maximum cost efficiencies, we were able to achieve this ambitious goal.

Our paid search activity was synced to the social demand against specific affinity groups, ensuring we are staying top of mind, achieving cost efficiencies through constant experimentation, as well as get timely offers in front of the prospective audiences when they were most receptive.