We collaborated with our partners in the Finance industry to run a test campaign utilizing a combination of search, video, and app campaign structure to drive qualified account opens as well as transactions completed through digital platforms. We hit a roadblock with the analytics team that resulted in the loss of conversion tracking, but through our incorporation of awareness strategies, we were able to consolidate brand lift which was later retargeted to achieve conversions.

At the end of the experiment, we were able to come to a balance of CPA goals alongside brand exposure rates for their financial product offering.