Bakery Website | Landing Page

I led the UX strategy and web design for W’s Bakershop, a bakery known for its expressive, hand-drawn cake designs and playful brand voice. This project combined user research, competitive analysis, and business alignment to create a seamless e-commerce experience tailored to a younger, social media-savvy audience.

I applied a strategic design process (inspired by Joe Natoli’s UX strategy approach) to balance business goals—like increasing online sales and brand visibility—with user needs such as quick ordering, visual browsing, and support access. The final design featured a vibrant, user-friendly interface that mirrors the brand’s bold personality while simplifying the purchase journey.

The result: a user-centered e-commerce strategy that drives conversion and strengthens brand identity.

In this project, I aimed to design a website for W's Bakeshop, a brand known for its captivating cake designs featuring hand drawings and sassy texts. My mission is to elevate my skills, contribute to the growth of a real business, and apply my knowledge of UX strategy and design psychology to create a unique and user-centric online experience for the bakery.

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