From Zero to Hero: SpaceGrime's Viral Launch!
Daniela Ricaud Sierra
The Mission...Which I Chose to Take
To launch and promote SpaceGrime, a new crypto coin, and establish it as a major player in the market.
Tools I Needed to Complete the Mission
Graphic design, video work, web design and development on WordPress, multiple PR campaigns, social media management, video editing on AfterEffects and Premiere Pro, whitepaper development, NFT development, AMM design and co-development, eCommerce enablement, crypto coin collaborations with SpacePupper and others, community management and AMAs, and roadmap development.
The Challenge
Creating a unique identity and brand positioning for SpaceGrime in a crowded market while managing multiple aspects of the project simultaneously.
Mission Sucess!
As creative lead, I spearheaded the creative direction for SpaceGrime, leading artwork, technical writing, web development, graphic design, and community-building initiatives. I created a comprehensive and compelling whitepaper that drove investor interest and resulted in a remarkable 45,000% increase in growth within 20 days of launch and top gainer status on CoinMarketCap several times.
I conducted extensive research and development to inform marketing strategies, resulting in a significant social media following of 28.5k followers on TikTok alone within the first few weeks of launch, all while orchestrating successful PR campaigns that generated media coverage and increased visibility, resulting in over 11,500 holders within three weeks of launch.
Additionally, I provided video editing services using AfterEffects and Premiere Pro to produce promotional videos, created unique NFTs, and designed the Automated Market Maker (AMM) via co-development as well. I also enabled eCommerce and facilitated crypto coin collaborations with SpacePupper and other projects.
As part of this, I also managed the HODLer community through effective community management and engagement, resulting in increased adoption and long-term growth, leading to acknowledgment from $SHIB. Finally, I developed a comprehensive roadmap that outlined the milestones of the project, ensuring that all objectives were met with multiple updates as new developments came into the works.
