The buzz about AI-generated assets in video game development is undeniable. As a prompt engineer, I've seen the benefits firsthand. Using carefully crafted text prompts for Midjourney, I've facilitated the creation of 3D characters in multiple angles, environments with different styles, and game assets like weapons and trees. The AI process from sketch to final product has saved time and money, while character mood boards have established art direction. Despite limitations, AI-generated assets provide a cost-effective and versatile solution for game development, freeing developers to focus on delivering high-quality games that engage players.