The client of an organization given me a design brief as below:
The purpose of the brochure: To promote and inform potential students about the Mandarin course offered by the organization.
The target audience of the brochure: People who are interested in learning Mandarin for personal, professional, or academic reasons, and who have different levels of proficiency and goals.
The tone and style of the brochure: The brochure should be clear, concise, and appealing, using a friendly and professional tone. It should highlight the culture and language of mandarin.
The content and layout of the brochure: The brochure should have a catchy title and a captivating cover image that reflects the theme of the course. It should have an introduction that summarizes the main points and invites the reader to learn more. It should have sections that explain each aspect of the course in detail, using bullet points. It should have a conclusion that reinforces the value proposition and calls for action. It should also have a back cover that displays the logo and name of the organization and contact person.
The size and format of the brochure: The brochure should be printed on high-quality paper and have a standard size, such as A4 or letter. It should be folded in half or in thirds, depending on the amount of content. It should be compatible with digital platforms, such as websites or social media, for online distribution.
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