The client of an organization given me a design brief as below:

The purpose of the poster: To advertise and invite potential participants to attend a motivational sharing session that will explore the concept of intelligence beyond the traditional IQ measure, and how to develop and balance the social (SQ) and emotional (EQ) aspects of intelligence.

The target audience of the poster: People who are interested in personal growth, self-improvement, or psychology, and who want to learn more about how to enhance their intelligence in different domains and contexts.

The tone and style of the poster: The poster should be inspiring, intriguing, and professional, using a neutral gray color as the background. It should convey a sense of curiosity, openness, and diversity for the topic of intelligence. It should also use a clear and elegant font and text that can attract and inform the viewers.

The content and layout of the poster: The poster should have a catchy headline that summarizes the main theme and invites the viewers to join the session. It should have a stunning image or graphic that illustrates the idea of beyond intelligence, such as a double exposure of a person’s head and a natural landscape, to show the complexity and vastness of intelligence. It should have a brief introduction that explains the objectives and benefits of the session, such as what is IQ, SQ, and EQ, why they are important, and how to nurture them. It should have a call to action that encourages the viewers to register or contact for more details. It should also have a logo and name of the organization or speaker that hosts the session, and other relevant information.

The size and format of the poster: The poster should be printed on high-quality paper and have a standard size, such as A3 or A4. It should be compatible with digital platforms, such as websites or social media, for online promotion.