PlayStation Fiesta Bowl Logo

Adam Hawkins

Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Playstation Network
Fiesta Bowl
While working as a designer at the Fiesta Bowl, I was tasked with designing the game's new logo when PlayStation signed on as the title sponsor. It was a project with a lot of opinions, a lot of cooks, a lot of back and forth and a lot of versions.
While it may not be my best overall design work, what I am most proud of is how the logo was able to tie in the branding of both the Fiesta Bowl organization and PlayStation, as well as a nod to the game's rich history in the state of Arizona. I was also lucky enough to see my Buckeyes wear the logo on their jerseys twice, but we do not need to talk about how those games ended.
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