Super Bowl LVII Logo Redesign

With the NFL's decision to scrap location-based Super Bowl logos years ago and go with corporate cookie-cutter logos instead, I have decided to each year redesign the game's logo with the site of that year's Super Bowl in mind. I do a ton of research and always post on Super Bowl Sunday.

Super Bowl LVII was held in Glendale, AZ in February 2023.

Rather than going the expected route for an Arizona-based event (cactus, mountains, desert, etc.), I used the ancient Hohokam culture as inspiration. The Hohokam people lived in Phoenix and the state of Arizona for more than 2,000 years and created hundreds of miles of irrigation canals in the Arizona desert, which helped them thrive as farmers and as a society in the harsh weather. The logo I created is inspired heavily by the jewelry, pottery and patterns found on many of the objects that the Hohokam made.

Colors are inspired by beads and tiles used in jewelry and mosaics by the Hohokam. The logo’s holding shape and geometric designs to the left and right of the Roman numerals come from patterns found on ancient Hohokam pottery and artwork. Alternating red square accents are meant to evoke the look of mosaic tile patterns.