SteelSeries
Oleh M.
Project Type: Website Design and Design System
Industry: Gaming / Tech Hardware
Target Audience: Gamers and tech enthusiasts seeking seamless interaction with the SteelSeries brand through an optimized website
Problem and Project Goal
SteelSeries, a leading brand in gaming peripherals, required new scalable website blocks and an improved design system to ensure consistency, usability, and future growth. The challenge was to create a flexible and user-friendly design system that could be easily adopted and scaled within a large organization like SteelSeries.
The goal:
Enhance the website with new, well-designed blocks.
Develop a comprehensive design system that simplifies the workflow for the team and ensures visual consistency across all elements.
Our Role in the Project
As a UI/UX designer, I was responsible for:
Developing a design system: Created a scalable system that included components, color schemes, typography, and reusable design patterns.
Designing new website blocks: Delivered high-quality, user-friendly blocks to improve the structure and presentation of the SteelSeries website.
Ensuring that the system could be easily maintained and scaled, aligning with the company’s brand identity and long-term needs.
Process
Research and Analysis:
Reviewed the existing SteelSeries website to identify areas for improvement.
Focused on consistency, usability, and scalability as core pillars for the new design system.
Design System Development:
Built a comprehensive Figma-based design system that included reusable components such as buttons, headers, forms, grids, and typography guidelines.
Ensured all elements were optimized for scalability and ease of use.
Website Block Design:
Created new modular blocks for the website, improving content presentation and visual hierarchy.
Ensured the blocks integrated seamlessly into the design system for future flexibility.
Testing and Refinement:
Iterated on the designs to ensure usability, clarity, and alignment with the SteelSeries brand standards.
Tools & Technologies
Figma – Developed the design system and website blocks.
Results
The final deliverables included:
A scalable design system that streamlined design workflows and ensured consistency across the website.
New website blocks that improved content organization, visual appeal, and modularity.
A solution that empowers the SteelSeries team to maintain and expand the website with ease.
Key Challenge Solved
Created a unified and scalable design system that addressed all design-related needs, ensuring easy adoption and growth within a large organization like SteelSeries.
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Posted Dec 11, 2024
I develop an extensive design system and pages for their intricate website. My primary focus was devising a versatile design system intended for widespread
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