UI/UX Design for Influencer Marketing Platform
Oleh M.
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Posted Jan 16, 2026
Designed the full UI/UX for an influencer marketing platform from campaign creation and briefs to content approval, analytics dashboards, and automated payouts.
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Timeline
Jun 12, 2025 - Oct 27, 2025
Project Description
Completed a full UI/UX architecture and feature definition for a marketing platform connecting brands with micro-influencers. The goal was to simplify the entire campaign lifecycle — from discovery to content approval, analytics, and automated payouts.
The work included:
Structuring two main campaign types (awareness & conversion) and defining compensation logic.
Mapping influencer and brand workflows from onboarding to reporting (see structured flow on pages 5–7).
Designing dashboards for real-time performance tracking, KPIs, and automated reporting.
Creating UX recommendations for navigation, data visualization, and mobile-friendly interfaces for low-bandwidth markets.
Planning payment operations, including smart contracts and USSD mobile payments for African regions.
This project focused on transforming a complex, multi-step ecosystem into an intuitive, scalable platform for brands and creators.
