UI/UX Design for Influencer Marketing Platform

Completed a full UI/UX architecture and feature definition for a marketing platform connecting brands with micro-influencers. The goal was to simplify the entire campaign lifecycle — from discovery to content approval, analytics, and automated payouts.

The work included:

Structuring two main campaign types (awareness & conversion) and defining compensation logic.

Mapping influencer and brand workflows from onboarding to reporting (see structured flow on pages 5–7).

Designing dashboards for real-time performance tracking, KPIs, and automated reporting.

Creating UX recommendations for navigation, data visualization, and mobile-friendly interfaces for low-bandwidth markets.

Planning payment operations, including smart contracts and USSD mobile payments for African regions.

This project focused on transforming a complex, multi-step ecosystem into an intuitive, scalable platform for brands and creators.