Velvet Brand Identity - A Sensory Project
Fabian AR
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Posted Jan 8, 2026
Brand identity for a sweets and coffee boutique. A brand that evokes feelings.
How do you make someone taste a brand before they ever step inside?
For this project the goal was to build a brand identity for a specialized chocolate and coffee boutique that evokes soft, sweet, and comforting feelings.
The core design challenge was to create a visual language that felt "sweet & biteable." Every element, from the curvature of the logo to the weight of the typography, was selected to bypass the logical brain and trigger a physical craving. If you see the banner, you should want to taste the product.
Scope
Brand Identity Design
Logo Design
Packaging Design
Website Design
Velvet Logo grid
