saum — A Breath of Visual Identity
Fabian AR
Like this project
Posted Jan 5, 2026
A minimalist identity built on balance, organic geometry and a restorative feeling.
Likes
0
Views
1
Timeline
Dec 29, 2025 - Jan 5, 2026
Role
Lead Brand Designer
Services
- Brand Identity
- Logo Design
- Art Direction
Year
2026
Challenge
In an era of high-velocity digital stimuli, saum was designed as a visual cleanser. The goal was to create a brand that doesn't demand attention through volume, but earns it through serenity. Focused on 'Organic Geometry', combining the structure of modern design with the soft, unpredictable curves of the natural world.
Made to fit and standout
One of the main objectives of the project was to create a brand that could be implemented in any industry.
saum Logo grid
