The logo features three distinctive strokes that evoke the actions of a mouse click. It is paired with a unique and original typography, in which the final letter 'q' is intentionally rendered in uppercase for clearer comprehension. The artistic direction also emphasizes colors that convey the brand's fun, impactful, and responsible character (coral and forest green as the primary colors, with beige, pink, and fluorescent green serving as secondary colors).

We also provided a pack of product illustrations to represent the software on the Cleaq website.This allows us to present its functionalities in a situation of use, to reassure and project the future users of the solution