Zenith Coffee Co. Brand Identity

The primary logo for “Zenith Coffee Co.” is a simple and clean design. The word “zenith” is lowercase, using a custom modern serif font, which conveys elegance and sophistication. The “coffee co.” Is a San-serif typeface indicating the company’s focus. The icon above the wordmark is a simplified coffee bean symbol, complementing the wordmark that symbolizes the coffee industry.

The brand mark features a round badge logo for “Zenith Coffee Co.” with two coffee beans in the center. The typeface encircles the beans, reading “Zenith Coffee Co.” and “Roasted to Perfection.” This logo follows a sophisticated approach, which gives it a modern and minimalist feel. The circular badge is well-suited for its packaging stickers and labels reinforcing a handcrafted or artisanal brand perception.