Our Autistic Journey

 

OUR AUTISTIC JOURNEY

 

Our Autistic Journey is a black-owned business for my client’s 2 sons. Something that is very special to my client. Her devotion and awareness for her sons inspired a strategy to build an Autism brand that spreads awareness and gives back to others.

The logo mark flows from strategy and positioning to create a specific and very intentional brand perception. The idea is to change the narrative of the meaning of Autism. Instead of the typical bright colors, they are more calming. Based on research, those with Autism do not like bright colors. The colors overall represent hope. Hope is for awareness, acceptance, and understanding that’s communicated by peace/love/infinity within the puzzle piece and inspiring inclusivity for people on the Autism Spectrum.

The Our Autistic Journey brand identity is based on the puzzle piece, the peace sign, the simple heart, and the infinity symbol. The puzzle piece signifies the “complexity” of the autism spectrum. The peace sign is for “acceptance” of Autism because it is treated as a burden to others. The heart is for “love” and you need to love autistic people the same you would others. Lastly, the infinity symbol is for “understanding” for advocacy and diversity for Autism, The typeface is more creative in motion. Based on market research, Autistic children are the most creative. All the elements together feel more accepting, supportive, and positive with personality.