Social Media Branding and Management for a Hotel Brand
Arianne Bonacua
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Posted Nov 18, 2022
I worked with a local hotel to rebrand and establish their social media presence through cohesive design and strategic content creation for marketing.
I worked in social media marketing, content creation and project management for the brand.
I was able to develop a system (CMS) of organizing, storing, and scheduling my tasks, aligning it with the team’s tasks and deadlines.
I conducted market and content research to bridge the gap between what their target audience wants to see and what the brand offers in social media, to build their brand presence in the industry.
I create content for social media from graphic design, video editing and copywriting for social media captions. I also do QA for the post copies.
I prepare monthly social media analytics, analyze the data and translate them into solutions to improve the brand's marketing period in the next period.