Project: Custom Calligraphy for SnobLife’s Boys Tears Micellar Water Launch

SnobLife, a leading beauty brand known for its bold and innovative marketing, launched Boys Tears Micellar Water as a statement product within their skincare line. To elevate the customer experience and add a unique, luxurious touch to the launch, they commissioned me to create 100 custom calligraphy cards for PR packages and select customers.

The goal was to make the unboxing experience feel personal and exclusive, reinforcing SnobLife’s premium brand identity. The challenge was ensuring that each handwritten card maintained consistency in quality, elegance, and branding while being produced within a tight deadline.

I collaborated closely with the SnobLife team to align the calligraphy style with the brand’s aesthetic-bold yet refined. Each card was meticulously crafted to complement the Boys Tears branding, using high-quality ink and paper to enhance the luxe feel. The project required precision, efficiency, and a deep understanding of the brand’s audience to create a seamless and impactful experience.

“Happy 8 years to @iamminglee and the @snobmobb team. Thank you for the opportunity to write the PR cards to Boy’s Tears Micellar Water Spray! By far the best letters I’ve ever written!! 💜💜”.

The project was a success, with the calligraphy cards adding an intimate, high-end element to the launch. The attention to detail resonated with influencers and customers, sparking organic social media engagement and reinforcing SnobLife’s reputation for curated, high-touch experiences.

Personalization elevates brand experiences and deepens customer connections.

Efficient time management and streamlined workflow are crucial when working on high-volume, high-quality projects.

Luxury branding is all about the details - small, thoughtful touches can make a lasting impact.

For future projects, I would explore expanding personalization options, such as incorporating gold foil or embossing, to further enhance the tactile experience.

This project reaffirmed my passion for blending artistry with brand storytelling. SnobLife’s commitment to bold, unforgettable branding made this an exciting and rewarding collaboration. Looking forward to more projects that allow me to bring a personal touch to innovative brands!

Snob Life is a premier beauty brand founded by Ming Lee in 2010, specializing in high-quality hair extensions and a range of beauty products. Initially launched as an online store offering top-quality Indian, Brazilian, and Japanese virgin hair, Snob Life has expanded its offerings to include lip gloss, lipstick, lashes, and hair care products.

In 2013, Snob Life Studio Salon opened in Atlanta, Georgia, quickly becoming one of the city’s most popular salons. The salon is known for its innovative customer experiences and exceptional quality services, setting the gold standard in the hair industry.

Founder Ming Lee, starting with just $500, has grown Snob Life into a significant movement within the beauty industry. Through her authentic personality and unique marketing techniques, she has amassed a substantial following and has been featured in publications such as Ebony, Black Enterprise, and The Source.

Snob Life continues to push boundaries by creating unique experiences for its audience and empowering other women to venture into entrepreneurship within the beauty sector.