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Case Study Deep Dive

The website was a project commissioned by Quizizz, aimed at attracting new clients for their new Interactive Videos feature. As an independent designer, my role was to create a landing page that effectively guided visitors through the process of using the feature.

The Approach

The design process was methodical and focused on the client's needs:

Understanding Needs: Initial phase involved understanding the client's requirements and content.

Inspiration & Architecture: Gathering inspiration and setting up the information architecture.

Design: Designing the site, focusing on interactions and layout.

Handoff Approach: Handed off the final designs and all the assets required by the devs to build the web page.

Collaboration

The collaboration with the Quizizz team was streamlined and efficient:

Communication: Took place over Slack, with minimal adjustments required.

Feedback: Included comments on all elements, from responsiveness to designs.

Feedback Loops: Few tight feedback loops ensured alignment with the client's vision.

The Solution

The final result was a fully functional website:

Functionality: Serves as a primary customer acquisition channel for Quizizz's Interactive Video feature.

User Experience: Effectively explains the feature to potential clients and facilitates their acquisition process.

Conclusion

This project provided several key insights and lessons:

Understanding Customer Needs: Reinforced the importance of aligning with the customer's understanding of their target audience.

Mobile-First Design: Emphasized the importance of prioritizing phone users.

These lessons have been invaluable in shaping my design and development practice, and the success of the project stands as a testament to the effectiveness of this approach