Aura – Designing a Premium Loyalty Experience
Abhiek Biswas
Role: Lead Designer | Platform: Mobile App, Desktop, and Mobile Web | Duration: 8 Weeks
Overview:
I designed the Aura app for Qatar's prominent F&B and entertainment brand, creating an elegant, one-stop platform where users explore premium brands, access offers, and earn loyalty rewards. The goal was to enhance customer engagement and elevate the digital retail experience for high-value users.
Key Achievements:
Delivered a luxurious, user-centric design aligned with Middle Eastern aesthetics.
Developed a seamless loyalty program interface, encouraging repeat engagement.
Collaborated through Figma workshops with a highly motivated client team.
The Aura app project showcased my ability to design premium, culturally attuned user experiences that resonate with high-value audiences. By merging aesthetic elegance with intuitive functionality, I delivered a solution that aligns with the client’s vision for luxury and user engagement.
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Posted Dec 8, 2024
The Aura app project involved designing a premium loyalty and retail experience for a leading F&B and entertainment brand in Qatar.
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