Simply Bueno: direct booking site for Marbella stays by Valerio DonfrancescoSimply Bueno: direct booking site for Marbella stays by Valerio Donfrancesco
Simply Bueno: direct booking site for Marbella stays
Simply Bueno rents curated apartments and villas in Marbella and on the Costa del Sol. They wanted guests to book directly on their own website, on their own domain, with a boutique look that matches their brand, without building a booking engine from scratch.
My role
I set up and customised the site on NoEffortRentals, the booking platform I design and run. I turned the client's mockup into a custom theme and configured search, property pages, the booking flow, currencies and online payments with Stripe.
What I designed and built
Search on the hero: destination, dates and guests in one bar, with a two-month calendar and guests split into adults, children and infants.
A results page that keeps the search on top and shows each stay with the total for the chosen dates, next to filters that matter for a holiday home: place type, price per night, guests, instant book and amenities, plus a map.
Property pages that open with the photos and keep the booking card in reach: nightly rate, dates, guests, the total for the stay and a "Request to book" button with the reassurance that nothing is charged until the host confirms.
A booking flow in three short steps, Trip, Guest and Review, that asks only for what the host needs before payment.
The same flow on the phone, from the hero search to the guest details.
Key decisions
Price for the stay, not per night. Once dates are chosen, results and the booking card show the total, so there are no surprises at checkout.
Request to book with a clear promise. Guests know they will not be charged until the host confirms, which lowers the barrier to the first step.
Short steps instead of one long form. Trip, Guest and Review each fit on one screen, on desktop and on a phone.
The client's brand, not the platform's. Serif display type, warm neutrals and full-bleed photography from the client's mockup, served on simply-bueno.com.
Under the hood
Built on NoEffortRentals: availability calendar, pricing, booking requests, guest details and owner pages come from the platform.
Custom theme created from the client's mockup.
Multi-currency prices and online payments with Stripe.
Hosted on the client's own domain, with a page for homeowners who want to list their property.
What the client gets
Their own booking channel: a site with their brand and domain where guests search, compare and request a stay directly, with online payments, and a page to bring new homeowners on board.