Mankay is a ceramics brand from Uberlândia, Minas Gerais. As the business grew beyond its original offering into a studio, school, and community space, it needed a visual identity that could better reflect that expansion.

The redesign was created to strengthen Mankay’s positioning while preserving its artisanal character. The goal was a contemporary, minimalist system with room for the materiality, care, and sensory quality at the heart of the brand.

Mankay is built around a slower rhythm. In contrast to speed and mass production, the brand offers a pause: a space where clay invites attention to time, presence, and impermanence.

That point of view shaped the identity. Every decision was guided by an organic and human visual language that makes space for touch, imperfection, and the natural pace of the ceramic process.

The identity combines clean compositions, generous whitespace, and simple organic forms. Rather than compete with the pieces, the visual system acts as an extension of the creative process and lets the ceramics remain the focus.

The color palette draws from clay, wood, and the studio environment. Warm, earthy tones bring a sense of calm and closeness to the brand while supporting a timeless visual presence.

The result is a cohesive brand identity for a space of making, learning, and connection, where the handmade process becomes part of the experience.

Client: Mankay Cerâmica Location: Minas Gerais, Brazil Duration: 10 weeks Scope: Redesign, Art Direction, Visual Identity, Visual Universe

Photography created by and property of Mankay Cerâmica.

Art direction and design: Thayline Vargas