New Page is a coworking space designed for freelancers and artists, located in the vibrant heart of Bucharest. It's a place where creativity thrives, blending the city's dynamic energy with an atmosphere of unbounded expression.

To craft a brand identity that resonates with both the energized freelancer and the introspective artist, creating a space that fosters relaxation and productivity—a brand that inspires a seamless flow of creativity.

A minimalist design anchored by a modern typewriter-inspired font, evoking tranquility and focus. Paired with vivid colors, it adds a bold, energetic edge. The centerpiece of the brand is the Enter key, a symbol of starting fresh and creating modern stories.

New Page was a course project and I developed under the guidance of Bianca Dumitrașcu.

The New Page logo draws its inspiration from the sound of the keyboard—a defining rhythm in a coworking space filled with freelancers and artists. Among the many sounds that fill such a space, the clicking of keys resonates most as a symbol of creation and interaction.

In this environment, the keyboard becomes more than just a tool; it’s the most frequently used object, a bridge between thought and action. Naturally, I chose to highlight one of its most satisfying elements: the Enter key.

The Enter key not only captures the tactile satisfaction of pressing it but also symbolizes beginnings—a new line, a new paragraph, or even a new page. It stands as a metaphor for progress and fresh starts, perfectly encapsulating the essence of New Page.