Elevating InnQuest’s Digital Presence

Elevating InnQuest’s Digital Presence from Capstone to Long-Term Collaboration

InnQuest was originally introduced to me during my final capstone project as a student. The objective was to modernize their website and improve the user experience across their key product offerings.

What began as a school project evolved into a long-term client relationship. A couple of years after the initial redesign, the InnQuest team reached out again—with new goals:

Streamline internal workflows through Zoho CRM integration

Enable their team to efficiently update website content without needing a developer

Modernized the visual design and UI, aligning it with SaaS industry best practices

Improved site architecture for clearer product navigation and resource discovery

Focused on responsive design and performance optimization

Transitioned parts of the site to a more intuitive CMS environment

Set up modular page templates to empower the internal marketing team

Developed a design system that maintained visual consistency across updates

Collaborated with the client’s operations team to streamline contact and lead form data into Zoho CRM

Optimized call-to-action flow to drive qualified inquiries into sales workflows

Ensured data security, consistency, and low-friction internal adoption

A future-proof, scalable web foundation the client can own

A more connected sales pipeline through Zoho integration

Reduced reliance on developers for minor content updates

Long-term client relationship built on trust, growth, and clear communication

What started as a capstone challenge became a professional milestone. Working with InnQuest over multiple years allowed me to build a high-impact website and reinforce the importance of longevity, flexibility, and client education in digital design.