Elevating InnQuest’s Digital Presence

Nicole Buloran

Elevating InnQuest’s Digital Presence from Capstone to Long-Term Collaboration

Project Background

InnQuest was originally introduced to me during my final capstone project as a student. The objective was to modernize their website and improve the user experience across their key product offerings.
What began as a school project evolved into a long-term client relationship. A couple of years after the initial redesign, the InnQuest team reached out again—with new goals:
Streamline internal workflows through Zoho CRM integration
Enable their team to efficiently update website content without needing a developer

The Process

Phase 1: The Redesign

Modernized the visual design and UI, aligning it with SaaS industry best practices
Improved site architecture for clearer product navigation and resource discovery
Focused on responsive design and performance optimization

Phase 2: CMS Flexibility

Transitioned parts of the site to a more intuitive CMS environment
Set up modular page templates to empower the internal marketing team
Developed a design system that maintained visual consistency across updates

Phase 3: CRM Integration

Collaborated with the client’s operations team to streamline contact and lead form data into Zoho CRM
Optimized call-to-action flow to drive qualified inquiries into sales workflows
Ensured data security, consistency, and low-friction internal adoption

The Result

A future-proof, scalable web foundation the client can own
A more connected sales pipeline through Zoho integration
Reduced reliance on developers for minor content updates
Long-term client relationship built on trust, growth, and clear communication

Final Thoughts

What started as a capstone challenge became a professional milestone. Working with InnQuest over multiple years allowed me to build a high-impact website and reinforce the importance of longevity, flexibility, and client education in digital design.
Like this project

Posted Oct 14, 2025

Modernized InnQuest's website and integrated Zoho CRM for improved workflows.

Hudsons Canada’s Pub Website UX Overhaul
Hudsons Canada’s Pub Website UX Overhaul
Multistep Checkout Process
Multistep Checkout Process
Jungle Scout Sales Estimator Redesign
Jungle Scout Sales Estimator Redesign
Jungle Scout Pricing Page Redesign
Jungle Scout Pricing Page Redesign

Join 50k+ companies and 1M+ independents

Contra Logo

© 2025 Contra.Work Inc