Simplifying Industrial Complexity Through Visual Design

Modern Manufacturing is very technical and high-stakes, the client's business provides AI based quality control services to manufacturing leaders of large organizations. The landing page should focus on operational processes like worker efficiency tracking, real-time quality monitoring, and safety alerts. The challenge was to visualize complex industrial processes through a clean, intuitive design that speaks both innovation and reliability.

A project where visual storytelling was required in every design decision. I crafted a minimal, purposeful hero section that explains advanced AI quality control through strategic visuals rather than text. The scene unfolds through a clean 3D environment, intuitive task flows, and clear system states - letting users grasp complex capabilities at a glance.

Built moments of delight into every key interaction bringing more clarity on features and integrations. The notification system unifies multiple communication channels in one clear visual flow, while the task-tracking interface breaks complex procedures into simple steps that can be tracked easily. Prototyped an AI chat experience that makes technical knowledge instantly accessible through conversation - letting users get their manufacturing line answers without navigating complex dashboards.

Created high-fidelity designs in Figma, built the landing page in Webflow. Prototyped the AI chat interface using React with Framer Motion for fluid interactions. Designed and refined the animations in Jitter, bringing key moments to life.