Role: Product design, web design, creative direction, content architecture

Timeline: One-week sprint (daily reviews)

Scope: Net-new 13-page site — homepage, Why Jetstream, Institutions, About, Blog hub + template, Market Overview, and supporting pages

Outcome: A launch-ready, mobile-first site that communicates Jetstream’s edge: real futures and options, real-time clearing, and portfolio margining for serious DeFi traders and institutions.

Instantly communicate Jetstream’s value and credibility within seconds.

Speak directly to institutional desks focused on capital efficiency and execution.

Integrate educational content (blogs, docs) to support proof and transparency.

Create a scalable design system for future pages and content expansion.

Executed a focused one-week sprint with daily check-ins and rapid iteration.

Built a clear information architecture leading visitors from promise → proof → action.

Developed a concise messaging system and hierarchy for headlines, proof points, and CTAs.

Designed modular page templates for technical explainers and thought-leadership content.

Ensured accessibility and responsive design across all devices.

Homepage: Clear positioning and instant trust through precise copy and visual hierarchy.

Why Jetstream: Communicates value props with real use-case proof.

Institutions: Highlights professional-grade infrastructure and desk-level execution.

Market Overview: Explains real-time clearing powered by Pascal Protocol.

Blog & Docs: Provide ongoing education and transparency for traders and partners.

Below are some snapshots from the project

The new Jetstream website delivers:

A modern, trustworthy, and conversion-focused user experience.

Clear communication of Jetstream’s technical advantages and mission.

Stronger credibility for institutional audiences.

A foundation for scalable future content and product expansion.

Designed and built a new website for Jetstream, combining strong branding with a modern, responsive design for a clear digital presence.