Role: Graphic design, copy refinement, layout direction Format: Double-sided A5 print leaflet Timeline: 2-day sprint (concept → layout → print-ready design) Goal: Drive new member sign-ups for NWC Security through clear communication, trust-driven messaging, and professional visual design.

Instantly grab attention in local outreach (door-drops, handouts, and events).

Clearly explain what NWC Security does and why it matters to residents.

Build trust by highlighting proven local results and visible community impact.

Encourage immediate action through a clear call-to-action and QR sign-up flow.

Developed the design using a strong visual hierarchy and balanced use of space to improve readability at a glance.

Designed both sides for clarity: one focused on benefits and results, the other on services and how membership works.

Refined copy to maintain a professional, reassuring tone consistent with the website.

Implemented consistent iconography and branding for credibility and recognizability.

Delivered editable files and print-ready artwork for fast deployment.

Front side: Introduces the company, highlights local impact, and builds trust through testimonials and statistics.

Back side: Details key benefits, membership features, and a QR code for instant registration.

Clear typography and brand-aligned color palette ensure strong legibility and visual appeal in print.

Delivered a high-conversion leaflet that positions NWC Security as a trusted, community-driven safety partner, helping expand membership and brand visibility across local neighbourhoods.

Designed a double-sided A5 leaflet for NWC Security to boost local member acquisition, combining clear copy, bold layout, and brand-aligned visuals for maximum impact.