Mobile app

LVLup is a sophisticated AI-powered analytics platform built to give bettors a massive edge. While most betting tools overwhelm users with raw numbers, LVLup turns complex data into actionable insights across thousands of props. Our goal was to create a dense yet organized professional ecosystem that highlights EV+ bets without losing visual polish. We designed a premium dark-mode experience that turns complex algorithms into a production-ready product meant to dominate the US market.

Services

UX Design, UI Design, Design System

The current market is cluttered with spreadsheets and clunky interfaces that make deep betting analysis frustrating. Our client saw a clear gap: users wanted a unified dashboard that acted like a professional betting syndicate. Whether analyzing bar charts for hit rates, player matchups, or odds comparisons, data consumption had to be frictionless. We focused heavily on visual hierarchy. We built a UI that relies on precise typography, color-coded gradient bars, and contextual tooltips, delivering high-value metrics like the LVLup Score without dumbing down the experience.

We built a unified workspace that included:

A centralized Prop Explorer with advanced filtering to find high-value odds fast.

A detailed Bet Breakdown view featuring historical bar charts and daily matchups.

A gamification dashboard tracking XP, user tiers like Sharp, and daily streaks.

A smart Watchlist ecosystem for tracking active, pending, and live picks.

A cross-sportsbook Odds Comparison table to ensure maximum value on every bet.

Everything started with structuring the sheer volume of data. We looked at why users get frustrated with traditional betting interfaces, mainly cognitive overload and poor data grouping, and built LVLup to solve those specific pain points. Through careful layout planning, we structured cards to highlight key metrics like win probability instantly. Visually, we went with a sleek dark theme featuring neon green and gold accents. This ensures the complex tables are readable during fast-paced live betting and matches the premium feel of their algorithms.

We designed a component system meant for handling heavy information density. Because the client presents hundreds of data points, the layout had to stay consistent. We utilized red-to-green gradient scales and custom chart modules that update dynamically. This modular approach allows the app to scale without needing a designer to redo screens when a new sportsbook is integrated.

During production, we focused on building trust in the AI capabilities. For the SlipCheck feature, we designed a real-time scanner interface that maps out visual logic steps - uploading, extracting, and analyzing. We also added an advisor-like chat bubble for the AI Rationale, ensuring the analysis felt transparent, reliable, and profoundly human.

We delivered a full UI/UX ecosystem that gave the engineering team exactly what they needed for a high-fidelity launch. This package included a breakdown of all platform features, the gamified reward logic, and a documented dark-theme design system. We made sure every screen had clear logic states, especially for the customized rationale summary screens and messaging. By creating this structured architecture, we gave the client a product that acts as a strategic business asset, allowing them to expand quickly.

The final platform bridges the gap between complex betting analytics and clear decision-making, offering much better insights than raw sportsbook data. Key outcomes included:

A scalable UI framework ready to support new visual data points with zero extra design work.

Increased user engagement through a tiered rewards system that gamifies the betting research process.

A flexible design system ready to accommodate new betting markets and complex data types like Parlays.

90+ screens

300+ hours

2 people