AURAY | Reef-Friendly Sunscreen Packaging & Brand Design

AURAY is a reef-friendly SPF 50 sunscreen brand inspired by the colors, movement, and natural beauty of the ocean.

The goal was to create a fresh and modern packaging identity that visually connects sun protection with an ocean-conscious lifestyle. The custom AURAY wordmark takes inspiration from soft, flowing ocean waves, while the packaging uses a vibrant gradient of turquoise, warm yellow, and coral tones to reflect sea, sunlight, and summer energy.

The sunscreen tube features a clean information hierarchy with SPF 50 High Protection, UVA + UVB protection, water resistance, and reef/ocean-friendly positioning, supported by subtle wave-inspired graphic details.

The complete presentation extends the packaging into a cohesive visual world through beach lifestyle imagery, product photography, poster applications, typography, and an ocean-inspired color palette.

We craft distinctive branding, packaging, and visual identities that help products stand out and leave a lasting impression. By combining creativity, strategy, and attention to detail, we create designs that are both visually compelling and commercially effective.

✨ Turning ideas into impactful brand experiences.

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