Modernizing Ishaqui Constructions' Brand Identity

Ishaqui Constructions was founded by two brothers with a simple but powerful ethos: to bring quality, reliability, and care to every stage of the building process. With expertise spanning developer-level planning, structural builds, and full-scale renovations, they handle projects of all sizes with precision, clear communication, and a commitment to results that stand the test of time.

When Ishaqui Constructions approached me, their brief was straightforward: “We just want something more modern.”

But as I analyzed their existing identity, I uncovered deeper issues that were limiting their brand’s potential:

Ornamental gold gradients and metallic effects that felt outdated and inconsistent with their professional caliber.

A bevelled triangular icon that lacked clarity and architectural precision.

Typography that failed to communicate confidence or build trust. The challenge was to take their recognizable elements and reimagine them into a cohesive, modern identity that matched the quality of their work and resonated with their target market.

To elevate their identity, I crafted a brand system that was clean, confident, and rooted in their story:

Icon Reimagined : Retained their triangular symbol but redesigned it with sharp, minimal linework that feels architectural, timeless, and precise.

Typography System : Developed bold, legible typography that embodies confidence, professionalism, and approachability.

Color Direction : Introduced a warm, earthy yet sophisticated palette inspired by materials central to their projects - wood, stone, and metal- bringing authenticity and timeless elegance to their brand. Visual Language : Designed a consistent system for applications across stationery, digital, and on-site branding, ensuring every touchpoint communicates reliability and trust.

The result is a modern and cohesive brand identity that:

Projects strength and professionalism, essential for high-value projects.

Aligns with their vision of building trust and excellence.

Embeds their craftsmanship into every detail, from logo to color to application.

This transformation positioned Ishaqui Constructions not just as builders, but as trusted partners delivering quality that lasts.

If you have outgrown your brand but not your vision, let's craft an identity that meets you where you are headed. Reach out below 🌻