Epic Curls Brand Identity Design

About the Brand : Epic Curls is a haircare line for naturally curly hair - non-toxic, biodegradable, and tailored to Gen Z and younger millennial women of color. The goal was to stand out as modern and playful while retaining a luxurious feel.

The Challenge : Create a bold, geometric wordmark and identity system that appeals to young, style-conscious consumers while differentiating from generic, mass-market curl-care brands.

I built the wordmark almost entirely from circular forms  - a nod to curls - complemented by clean lines for balance. This geometric system became a versatile visual toolkit for packaging and digital touchpoints. The color palette drew inspiration from natural ingredients like berries and fruit, reinforcing the brand’s eco-conscious ethos while remaining visually vibrant in retail spaces.

Positioning Advantage : The identity was crafted to give Epic Curls a confident shelf presence alongside trend-forward beauty brands, while retaining the brand’s authenticity and approachability.

Naveera created a unique branding that captured our image and character. We love how aesthetically pleasing and balanced it is. Thank you so much! Deliverables:  Logo & Brand Identity