Harmonize's brand revitalisation
Buhle Nojaduka
Project Summary
I partnered with Harmonize, a music collaboration platform, to enhance their brand identity and user experience. Our aim is to attract a broader audience of musicians and producers, driving their growth.
Project Thumbnail
The Problem
Harmonize’s original branding lacked a clear identity, and their website was clunky and hard to navigate. This hindered user engagement and made it challenging to attract new creators.
Harmonize sitemap
The Solution
Solution We’re working closely with Harmonize to create a new brand identity that connects with their target audience. Additionally, we’re redesigning their website to prioritize user-friendliness while highlighting the platform’s collaborative features.
Webflow development for Harmonize
The Results
A new brand identity with a modern, creative feel will attract a broader range of musicians to Harmonize. The redesigned website offers a seamless user experience, encouraging exploration and driving sign-ups. This holistic approach is projected to lead to a notable increase in user registrations, boosting their recurring revenue.
Project Showcase
Brand guidelines
Logo construction
Color palette
Photography
Signage
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Posted Oct 8, 2024
I collaborated with Harmonize, a music collaboration platform to elevate their brand identity and improve the user experience. Our goal, reach a wider audience.
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