Project Summary

SaaSpend, a SaaS spend tracking software, needed to enhance its online presence to better convey its value proposition and attract as well as retain customers. Through our partnership, we successfully delivered a comprehensive strategic solution. This is expected to result in a significant increase in qualified leads and higher conversion rates as our collaboration advances.

The CMO of SaaSpend noted a few key issues within the company. Through our in-depth audit of their branding, website, and SEO, we uncovered several problems: a vague value proposition, misaligned audience targeting, weak content, subpar design and user experience (UX), ineffective keyword targeting, and a lack of backlinks. Ultimately, their online presence didn’t effectively showcase the software's capabilities, leading to low conversion rates and a restricted customer base.

We revamped their brand with a focused value proposition aimed at finance decision-makers. We developed a strong, user-friendly, mobile-first website featuring personalized, pain-point-specific calls-to-action to boost conversions. The final step is implementing our SEO framework, which we are confident will increase organic traffic through keyword optimization, content improvement, and backlink acquisition.

The new brand storytelling now effectively communicates SaaSpend's value proposition, resonating with finance professionals. The redesigned website, with its clear messaging and user-friendly design, guides visitors towards conversion. But our work doesn’t end there—we're excited to continue our partnership as we move into the Carephase. Essentially, we'll be SaaSpend's website guardians, ensuring everything stays up-to-date, runs smoothly, and continues driving new business.

Plus, if they need any additional marketing support, like infographics, brochures, or social media graphics, they can easily access our unlimited design service included in their subscription—a great deal, right?