From Startup To #1 Global Equestrian Supplement

Lachlan | Exposure Marketing

Presentation Designer
Brand Strategist
Sales-Driven Marketing
SomaLife Consulting
Using strategic branding and multi-channel marketing, we positioned Equinety as a top-tier horse supplement, achieving over $1 million in revenue in just 18 months and gaining global acclaim.

Client

Equinety Horse XL

The Equinety Edge

Launched in 2015, Equinety has rapidly captivated some of the most prestigious riders in the equestrian world.
With a cutting-edge blend of eight amino acids, Equinety  has entered the market as one of the most unique horse supplements. Crafted exclusively from amino acids, it ensures a no-filler, no-sugar, and no-starch composition, catering specifically to the varying needs of horses across health issues.

Services Provided

Targeted Marketing
Audio & Video Advertising
Ecommerce Conversions
Dynamic Branding
Captivating Content

Our Mission

We aimed to not only introduce it as a premium product but to solidify its position as the undisputed #1 horse supplement on the market. This involved crafting strategies that not only showcased the unique benefits of the supplement but also resonated deeply with equestrian enthusiasts, professionals, and horse caretakers globally.

Content And Marketing Development

$1,000,000 Sales In 18 Months

Across the USA

Sales Funneling

We formulated a robust brand identity and established a seamless sales process tailored for a global clientele. Equinety quickly rose to prominence, receiving accolades and endorsements from key equestrian organizations and professionals. To amplify its presence, our exposure strategy combined media campaigns, impactful testimonials, dynamic videos, ensuring maximum brand visibility and reach.

Outcome

By tapping into key equestrian organizations and leveraging influential riders, our multi-channel marketing strategies have catapulted the brand to global recognition, boasting over $1 million in revenue within the first 18 months. The product is now sold worldwide and they have achieved the #1 Horse Supplement a designation by many organizations and been endorsed by multiple accredited agencies.
Partner With Lachlan
View Services

More Projects by Lachlan