A Retail Furniture Store's Journey To Success

It has often been said that marketing is the art of getting somebody’s attention. We live by it!

One of the most important elements of that strategy is to create a “Compelling Offer”, yet most retailers or service providers have a hard time producing something that truly generates a sustainable result. 

That’s where we come in!

A retail store specializing in furniture and mattresses needed an increase in traffic, leads, online/retail sales and marketing results.  Retail can be one of the most challenging environments as there has to be a balance between online and in-store sales. (Salespeople can be a little finicky about customers buying online instead of in store). The retailer’s online sales were lackluster, in store was good, but not exceptional, and they wanted both to increase. We developed a customized approach and an incredible synergy and balance between the two for the client. 

We implemented a specific ‘Dovetailing’ series of strategies and here were the results.

Within the first week Exposure Marketing generated 481 new leads (conversion was up to 40%) using a compelling lead capture campaign. With the first 2 months, the company had increased in-store sales by 30% and online sales by 300%. We followed that with a robust and captivating email campaign and the company had an average of 62% open/engagement rate (industry average is 12-15%), by the end of the first year, the company had achieved millions more in revenue, all while reducing the company’s advertising budget by 50%. (That equated to over $500,000 in advertising savings), and that was just the first year! 

All of which got started with just 2 powerful marketing words!