Digital Empowerment In Cooperative Retail

Our primary objective was to fortify Co-op's digital presence with a comprehensive branding, content design, and marketing overhaul, ensuring it resonates with its core audience.

In today's business landscape, Co-op exemplifies a member-driven, community-focused approach, reiterating that business can be done differently.You're At Home Here.

British Columbia, Canada

100+ Team Members

Co-op stands out as a unique business model that prioritizes its members over distant shareholders. Distinct from conventional companies, each Co-op is molded by its member's requirements, ensuring their locations, products, and services remain member-centric.

As a consumer co-operative, ownership lies with the patrons, aligning business growth with community benefit. This commitment is manifested through Co-op's allegiance to the Co-operative Identity, rooted in shared values and seven guiding principles, including democratic member control. Such governance ensures each Co-op is steered by a board of directors chosen by its members, anchoring its operations in transparency and accountability.

Our primary objective was to fortify Co-op's digital presence with a comprehensive branding, content design, and marketing overhaul, ensuring it resonates with its core audience—locals who are wary of large corporations.

Recognizing the nuances of the retailing market and the unique challenges of the West Coast Canadian demographic, we initiated an in-depth market research phase. This enabled us to grasp the specific needs and concerns of our target audience. With these insights, we forged a distinctive social branding strategy for Co-op, ensuring it stands apart from competitors and appeals directly to the community it serves.

We took charge of revamping Co-op's website and social media platforms, making them intuitive, user-friendly, and relatable to the general populace. This not only enhanced the website's appeal but also fostered community engagement. We introduced innovative features that enabled community members to interact with content, nominate fellow members for rewards, and receive incentives themselves. This approach proved instrumental in amassing a vast database for our email and SMS campaigns.

Harnessing the power of a meticulously curated weekly email newsletter and leveraging enhanced SEO techniques, Co-op now dominates its niche on search engines. This digital clout steers potential customers effortlessly through our sales channels, culminating in an online shopping platform. Here, locals can conveniently order groceries for delivery or pick-up, tailoring their shopping experience to their preferences.

Our multi-channel strategy—encompassing email, search engines, social content, and advertising—has been crafted to guide shoppers back to Co-op's platforms in a manner best suited to their lifestyle. This creates a frictionless experience for the customer, establishing a continual positive feedback loop and cementing Co-op's status as a trusted local brand in the digital realm.