E-Commerce Ops Hub: Unified & Automated

A growing e-commerce brand was running multiple digital storefronts and content pipelines with no centralized visibility. Fulfillment tracking was manual, inventory updates lagged behind sales, and cross-platform reporting required hours of spreadsheet wrangling every week. The team was scaling, but the operations weren't.

I architected a centralized operations hub that unified every storefront, content pipeline, and fulfillment workflow into a single source of truth.

Automated fulfillment tracking across all storefronts with real-time status sync

Inventory reconciliation engine that catches discrepancies before they become customer problems

Cross-platform reporting dashboard pulling live data from every channel into unified KPIs

Content pipeline automation connecting editorial calendars to publishing workflows with zero manual handoffs

The entire system runs on Airtable as the data backbone, with Make and Zapier handling orchestration between platforms. No custom code required for maintenance, meaning the client's team can operate it independently.

Eliminated 15+ hours/week of manual reporting and fulfillment tracking

Reduced inventory discrepancies by 90%+ within the first month

Gave leadership real-time visibility into operations for the first time

Content publishing cycle shortened from days to hours