Miguel had a powerful message but struggled with creating consistent, high-quality content that aligned with his brand and business goals. He needed a structured content system to help him show up online and book more speaking engagements, without spending hours on content creation.
The Solution
I worked with Miguel for three months to develop a scalable, repeatable content strategy that allowed him to consistently engage his audience without the overwhelm. We focused on building a system, not just making content, so he could confidently sustain his online presence beyond our collaboration.
How We Did It
β Strategic Planning β Defined key content themes based on his expertise and audience needs.
β Content System Setup β Built a Notion-based content management system for planning, organizing, and reviewing content.
β Brand & Visual Refresh β Updated his LinkedIn profile and redesigned social assets (profile banners, post templates, reel covers).
β Content Creation & Repurposing β Developed short-form videos, carousels, and static posts to maximize impact across LinkedIn, Instagram, and Facebook.
β Coaching & Best Practices β Provided guidance on recording, messaging, and engagement strategies to help him feel confident on camera.
β Performance Optimization β Analyzed weekly performance to refine content and improve reach.
Results
Increased LinkedIn video views from <1,000 to 3,000-6,000 views per post
Gained 1,000+ new followers, reaching nearly 12,000 total
Established a scalable content system that Joey can now maintain independently
Created custom Canva templates for continued content creation
Examples:
Content was created and distributed on Instagram and LinkedIn.