Social Media Services | DEI Keynote Speaker

Adriana Serrano

Helping a DEI Thought Leader Build a Sustainable Social Media Presence 🚀

The Challenge

Miguel had a powerful message but struggled with creating consistent, high-quality content that aligned with his brand and business goals. He needed a structured content system to help him show up online and book more speaking engagements, without spending hours on content creation.

The Solution

I worked with Miguel for three months to develop a scalable, repeatable content strategy that allowed him to consistently engage his audience without the overwhelm. We focused on building a system, not just making content, so he could confidently sustain his online presence beyond our collaboration.

How We Did It

Strategic Planning – Defined key content themes based on his expertise and audience needs.
Content System Setup – Built a Notion-based content management system for planning, organizing, and reviewing content.
Brand & Visual Refresh – Updated his LinkedIn profile and redesigned social assets (profile banners, post templates, reel covers).
Content Creation & Repurposing – Developed short-form videos, carousels, and static posts to maximize impact across LinkedIn, Instagram, and Facebook.
Coaching & Best Practices – Provided guidance on recording, messaging, and engagement strategies to help him feel confident on camera.
Performance Optimization – Analyzed weekly performance to refine content and improve reach.

Results

Increased LinkedIn video views from <1,000 to 3,000-6,000 views per post
Gained 1,000+ new followers, reaching nearly 12,000 total
Established a scalable content system that Joey can now maintain independently
Created custom Canva templates for continued content creation

Examples:

Content was created and distributed on Instagram and LinkedIn.
Short-form reels:
View post on Instagram
 
View post on Instagram
 
Static Posts:
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Posted Aug 13, 2024

Helped a DEI thought leader increase video views 3-6x, gain 1,000+ LinkedIn followers, and build a scalable content system for long-term growth. 🚀

Social Media Services | Gov. Organization in Puerto Rico
Content Repurposing 🪄 Katherine Morgan Schafler (Mock Project)
Content Repurposing 🪄 Katherine Morgan Schafler (Mock Project)
Social Media Management @ Passage
Social Media Management @ Passage